House Styles Redraft

I redrafted my House Styles based on my audience feedback.

Proposal

Ps23 is a CCM magazine - Contemporary Christian Music - focusing mainly on rock pop and some heavier rock. We hope to include artists from both sides of the Atlantic, from American hard rock bands such as Casting Crowns to British folk-rock bands such as The Rend Collective Experiment, and propose regulars such as reviews of albums and singles, annual reviews of CCM festivals such as Soul Survivor, Momentum and Big Church Day Out, and interviews with new artists. It is also possible that there may be a regular section for those aspiring to be worship leaders themselves. Ps23 is unique as there is currently only one CCM magazine available in the UK, and even this is difficult to buy, therefore there is a gap in the market for this type of magazine.

The ideal target audience for Ps23 is Christians aged 20-30 living in the UK and we aim to appeal to those with a taste for more contemporary music inspired by the Christian faith. The ideal publisher for Ps23 would be the Bauer Media Group, a publisher who already publishes two music magazines (Q and Kerrang!), both of which cover the genres that Ps23 will feature, in their secular form. We expect that Ps23 will be the Christian version of these magazines, and therefore feel that the Bauer Media Group would be the right publisher for the magazine.

In my audience feedback, I was told that my audience was too large, and that my House Styles would appeal more to the older bracket of my original target audience. Therefore, I have narrowed my audience and made it for older people. I also took out the demographics, and I was also told that my audience did not understand what this meant.

Masthead

My original masthead had a brighter green, but in my audience feedback I was told that the green was too bright. Therefore, I have chosen a darker shade of green for my new masthead.

Front Cover

 I have only changed my front cover to suit the new colour scheme that flows from the masthead, as it did in my Preliminary Task.

Contents Page

Again, I have changed the colour scheme on my contents page, and changed the colours of the titles.

DPS

I have changed the colour scheme for the DPS, and have added extra space to add more photographs. This was because in my audience feedback, I was told that there should be more pictures on the DPS.